The shop that lives in WhatsApp chats
Many owners run a real business and stay almost invisible. A customer asks what you have, and the same routine starts: scroll the phone for the photos, forward them one at a time, type the prices out again, and answer “is it still available?” An hour later the customer has stopped replying, and another one is asking.
It is tiring, it is slow, and the shop never looks as big as it is. Nothing is wrong with your products. They just are not anywhere a customer can see them without you.
Now picture one link
Every product is in one place, with its photo where you have added one, its price, and whether it is in stock. A customer messages you, you send your link, and they browse on their own phone, search for what they came for, and narrow it by category or price.
When they have found it they put it in a basket and send you the order with their name and number, and whether they will pick it up or want it delivered. You see it in your dashboard, confirm it, and tell them when it is ready. The customer can open their order link to see where it stands.
- Photos, prices and stock. Customers see In stock or Almost gone, or the exact count if you choose to show it. Sold-out items hide themselves.
- Orders from a basket. Turn it on per branch when you are ready; until then your page works exactly as it does today.
- Delivery and discounts. Set a delivery fee, a smallest order, and codes like WELCOME10 for money off.
- One link for one product. Share a single item on WhatsApp and it opens with the photo, name and price.
- Calls, WhatsApp and directions a tap away on every page, and a message form that is saved in your dashboard even if the customer never reaches WhatsApp.
Why it works better than a chat
A catalogue is always up to date, because it is the same stock your till sells from: when you sell the last one, it stops showing. A customer who browses first arrives knowing what they want and what it costs, so you answer fewer questions and take more orders. And every order is written down, with a name and a phone number, instead of buried in a chat from last week.
What it is not
Paying online is optional, and off until you switch it on. By default customers pay you the way they always have, in cash, by transfer or on a terminal. If you do switch it on, a customer can pay for the order there and then, by card or bank transfer, through Paystack, and Paystack pays the money into your own bank account after it has verified that account, which takes a day or two. Paystack takes its own processing fee from each payment. Either way an order is a request that you confirm, not a sale: it does not change your stock or your takings until you ring it up. If you only want the page and no till, the Storefront plans give you exactly that.
How to get started
- Start free and add your products, with photos where you have them.
- Check what customers will see, then switch your storefront on.
- Send your link, or print the QR code on your receipts.
- Turn on orders when you want them, and set delivery if you deliver.